The best founders were obsessive students of other founders. This is what they studied.

A research library on how the most consequential people and companies in history actually made decisions — searchable and cited to the source material.

Browse the library How it works

Browse the library

Beyoncé

Singer, songwriter, businesswoman, and cultural icon.

Alex Hormozi

Alex Hormozi is an entrepreneur known for transforming business strategies and mastering high-ticket sales through comp…

Jeff Bezos

Founder of Amazon, which grew from an online bookstore to the world's largest e-commerce and cloud computing company.

Napoleon Bonaparte

French military leader who conquered most of Europe.

Kobe Bryant

NBA legend who spent 20 seasons with the LA Lakers, winning 5 championships.

Julius Caesar

Roman general, statesman, and dictator who conquered Gaul, crossed the Rubicon, and reformed Rome before his assassinat…

Andrew Carnegie

Steel magnate who built Carnegie Steel (later U.S.

Browse all people →

Search the library. Every answer cited.

Ask a question and get an answer drawn from the actual source material — biographies, case studies, strategy books. Every claim links back to the playbook it came from. Nothing generated from thin air.

Try asking

How did Steve Jobs think about product focus differently than his peers?What patterns show up in how the best founders hired their first fifty people?Why has Costco’s membership model been so difficult to replicate?What did great leaders actually do in the first 48 hours of a crisis?

Answers come from the research library — not the open internet.

435

People studied

377

Companies studied

Business models

Strategic frameworks

1,045

Mental models

Decision tools

Built by Alex Brogan.

Why this exists

Warren Buffett read every book in the Omaha public library before he turned twenty. Sam Walton visited more stores than any retailer in history. The people who built the most enduring companies were fanatical students of other companies.

That kind of knowledge used to take decades to accumulate. I built this library to make it searchable.

Membership

Full access to the research library and AI assistant. 7-day free trial. Cancel anytime.

$29per month

Full access to every piece of research in the library, plus the AI assistant.

✓The full research library — people, companies, models, and frameworks
✓AI search across everything, cited to the source
✓Save and organize what you find
✓Audio versions and learning paths
✓Daily research digest

7-day free trial. Cancel anytime.

By signing up or subscribing, you agree to our Terms of Use and Privacy Policy.

Already a member? Sign in to your account