Start with the situation
Research organized for decisions, not shelves.
Each playbook connects the strongest people, businesses, mental models, and tools in the library around a job you need to do.
Make Better Decisions
A practical library for making consequential calls with incomplete information, conflicting incentives, and limited time.
Open playbookBuild and Scale
Research for finding leverage, creating durable growth loops, and scaling without destroying what made the product work.
Open playbookLead Through Crisis
A field guide to orienting quickly, communicating clearly, and preserving options when events move faster than the plan.
Open playbookValidate an Opportunity
Research for testing whether a problem is real, a market is attractive, and an idea deserves more time or capital.
Open playbookCompete and Differentiate
Research for choosing where to compete, building an advantage, and avoiding markets where every gain is copied away.
Open playbookRaise and Allocate Capital
Research for deciding when to raise, what terms imply, and where scarce capital creates the greatest long-term value.
Open playbookHire and Organize
Research for choosing people, assigning decision rights, and designing an organization that remains effective as it grows.
Open playbookSell and Persuade
Research for understanding customers, earning attention, communicating value, and building trust without manipulating the audience.
Open playbook