Start with the situation

Research organized for decisions, not shelves.

Each playbook connects the strongest people, businesses, mental models, and tools in the library around a job you need to do.

Make Better Decisions
A practical library for making consequential calls with incomplete information, conflicting incentives, and limited time.
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Build and Scale
Research for finding leverage, creating durable growth loops, and scaling without destroying what made the product work.
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Lead Through Crisis
A field guide to orienting quickly, communicating clearly, and preserving options when events move faster than the plan.
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Validate an Opportunity
Research for testing whether a problem is real, a market is attractive, and an idea deserves more time or capital.
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Compete and Differentiate
Research for choosing where to compete, building an advantage, and avoiding markets where every gain is copied away.
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Raise and Allocate Capital
Research for deciding when to raise, what terms imply, and where scarce capital creates the greatest long-term value.
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Hire and Organize
Research for choosing people, assigning decision rights, and designing an organization that remains effective as it grows.
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Sell and Persuade
Research for understanding customers, earning attention, communicating value, and building trust without manipulating the audience.
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