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Ideas on the people and companies that shaped modern business, and the decisions they made.
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Ingvar Kamprad
The boycott that built IKEA
Ray Kroc
The 52-year-old milkshake salesman
Napoleon Bonaparte
He fought 60 battles. He was proudest of a document.
Inditex / Zara
The €38 billion company that doesn't advertise
Henry Singleton
Buffett called him the best. You've never heard of him.
KFC
Jimmy Buffett
Larry Ellison, Peter Kaufman On "Simple" and Self-Doubt & Limiting Beliefs
Marie Curie
Vannevar Bush, Steve Jobs On The Value Of Remembering Death and Unshakeable Self-Confidence
Danaher