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Ideas on the people and companies that shaped modern business, and the decisions they made.
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Jiro Ono
$400 for fifteen minutes in a subway basement
WeWork
$47 billion to $44 million in four years
Samuel Zemurray
He got rich on garbage. Then he bought the company.
Ingvar Kamprad
The boycott that built IKEA
Ray Kroc
The 52-year-old milkshake salesman
Napoleon Bonaparte
He fought 60 battles. He was proudest of a document.
Inditex / Zara
The €38 billion company that doesn't advertise
Henry Singleton
Buffett called him the best. You've never heard of him.
KFC
Jimmy Buffett
Larry Ellison, Peter Kaufman On "Simple" and Self-Doubt & Limiting Beliefs
