Decision playbook
Compete and Differentiate
Research for choosing where to compete, building an advantage, and avoiding markets where every gain is copied away.
Connect positioning, power, customer trade-offs, and company cases into a defensible competitive strategy.
Frameworks
Diagnose the competitive system
Map industry pressure before choosing a position.
Mental models
Think in trade-offs
Make a position coherent by deciding what not to optimize.
Businesses
Study distinctive systems
Compare advantages built from mutually reinforcing choices.
People
Learn from strategists
Study operators who built categories and protected focus.
Frequently asked questions
- What makes differentiation durable?
- Durability comes from a system of reinforcing choices, assets, and incentives that a competitor cannot copy one piece at a time.
- Should a startup compete in a large market?
- Market size matters only after identifying a narrow entry position where the startup can become meaningfully better for a specific customer.