What is Association Bias?

Association Bias is a mental model used for better thinking and decision-making.

How do you apply Association Bias?

To apply Association Bias, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Association Bias fall under?

Association Bias falls under the Psychology & Behavior category of mental models. Other models in this category can be found on the Psychology & Behavior hub page.

Why is Association Bias important?

Association Bias is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.

Association Bias Mental Model…

Contents

1. Core Idea
2. How to See It
3. How to Use It
4. Founders & Leaders
5. Connected Models
6. One Key Quote
7. Summary & Further Reading

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