What is Availability Heuristic?
We judge the likelihood of events based on how easily examples come to mind, not on actual frequency. Dramatic, recent, or emotionally vivid events get massively overweighted.
Psychology & Behavior · Kahneman & Tversky
We judge the likelihood of events based on how easily examples come to mind, not on actual frequency. Dramatic, recent, or emotionally vivid events get massively overweighted.
Anchoring
The first piece of information encountered disproportionately influences all sub
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