What is Turkey Illusion?

Turkey Illusion is a mental model used for better thinking and decision-making.

How do you apply Turkey Illusion?

To apply Turkey Illusion, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Turkey Illusion fall under?

Turkey Illusion falls under the Psychology & Behavior category of mental models. Other models in this category can be found on the Psychology & Behavior hub page.

Why is Turkey Illusion important?

Turkey Illusion is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.

Where does Turkey Illusion come from?

Turkey Illusion is discussed in the tradition of Nassim Taleb.

Turkey Illusion Mental Model…

Contents

1. Core Idea
2. How to See It
3. How to Use It
4. Founders & Leaders
5. Connected Models
6. One Key Quote
7. Summary & Further Reading

Subscribe to read the full Turkey Illusion analysis — when to use it, when it misleads, step-by-step application, and company examples.

✓Unlimited full playbooks, frameworks, and deep dives
✓Founder-trained AI for strategy and tough decisions
✓Save insights and revisit anytime

Join founders and operators who use Faster Than Normal for playbooks and research.

Start 7-Day Free Trial

Cancel anytime. No long-term contract.

Not ready to subscribe?

Get free playbooks and frameworks in your inbox each week.

Full subscribe page

Or ask about this topic — 5 free questions included

Turkey Illusion

Continue exploring

Popular Mental Models

Core Idea

This connects to...

Continue exploring

Popular Mental Models

Get playbooks like this in your inbox

Core Idea

This connects to...