What is Social Desirability Bias?

Social Desirability Bias is a mental model used for better thinking and decision-making.

How do you apply Social Desirability Bias?

To apply Social Desirability Bias, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Social Desirability Bias fall under?

Social Desirability Bias falls under the Psychology & Behavior category of mental models. Other models in this category can be found on the Psychology & Behavior hub page.

Why is Social Desirability Bias important?

Social Desirability Bias is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.