What is Customer Personas?

Customer Personas is a mental model used for better thinking and decision-making.

How do you apply Customer Personas?

To apply Customer Personas, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Customer Personas fall under?

Customer Personas falls under the Business & Strategy category of mental models. Other models in this category can be found on the Business & Strategy hub page.

Why is Customer Personas important?

Customer Personas is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.