What is Positioning?
Where you compete matters more than how hard you compete. Choosing the right strategic position — the intersection of your strengths, customer needs, and competitive gaps — determines most of the outcome.
Frequently asked questions
What is Positioning?
Where you compete matters more than how hard you compete. Choosing the right strategic position — the intersection of your strengths, customer needs, and competitive gaps — determines most of the outcome.
How do you apply Positioning?
To apply Positioning, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.
What category does Positioning fall under?
Positioning falls under the Business & Strategy category of mental models. Other models in this category can be found on the Business & Strategy hub page.
Why is Positioning important?
Positioning is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.
Where does Positioning come from?
Positioning is discussed in the tradition of Michael Porter / Al Ries & Jack Trout.
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