What is Customer Hunting Types?

Customer Hunting Types is a mental model used for better thinking and decision-making.

How do you apply Customer Hunting Types?

To apply Customer Hunting Types, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Customer Hunting Types fall under?

Customer Hunting Types falls under the Business & Strategy category of mental models. Other models in this category can be found on the Business & Strategy hub page.

Why is Customer Hunting Types important?

Customer Hunting Types is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.

Customer Hunting Types Mental Model…

1. Core Idea
2. How to See It
3. How to Use It
4. Founders & Leaders
5. Connected Models
6. One Key Quote
7. Summary & Further Reading

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Simple

Faster Than Normal. “Customer Hunting Types Mental Model.” https://fasterthannormal.co/mental-models/customer-hunting-types. Accessed 2026.

APA (7th, web)

Faster Than Normal. (2026). Customer Hunting Types Mental Model. Faster Than Normal. https://fasterthannormal.co/mental-models/customer-hunting-types

MLA (9th, web)

“Customer Hunting Types Mental Model.” Faster Than Normal, 2026, https://fasterthannormal.co/mental-models/customer-hunting-types. Accessed March 29, 2026.

Chicago (author-date, web)

Faster Than Normal. “Customer Hunting Types Mental Model.” Faster Than Normal. Accessed March 29, 2026. https://fasterthannormal.co/mental-models/customer-hunting-types.

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<blockquote cite="https://fasterthannormal.co/mental-models/customer-hunting-types"> <p>See <a href="https://fasterthannormal.co/mental-models/customer-hunting-types" rel="noopener">Customer Hunting Types Mental Model</a> on Faster Than Normal.</p> </blockquote>

Customer Hunting Types

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