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Start 7-Day Free TrialOr ask about this topic — 5 free questions includedFaster Than Normal. “Customer Buying Journey Mental Model.” fasterthannormal.co/mental-models/customer-buying-journey. Accessed 2026.
Mental model
100 People Love
Build something 100 people love rather than something 1 million people kind of l
Mental model
7 Powers (Hamilton Helmer)
The seven — and only seven — sources of durable competitive advantage: Scale Eco
Mental model
BATNA
Best Alternative to a Negotiated Agreement — your power in any negotiation comes
Mental model
Competition is for Losers
Peter Thiel's thesis: every moment spent competing is a moment not spent buildin
Mental model
Disagree and Commit
Once a decision is made after genuine debate, everyone — including dissenters —
Mental model
Disruptive Innovation
Inferior products that start in niche markets and improve until they overtake in
Customer Buying Journey applied the Positioning mental model
Customer Buying Journey applied the Jobs to Be Done mental model
Customer Buying Journey applied the Levels of Awareness mental model
Customer Buying Journey applied the AARRR mental model
Customer Buying Journey applied the Brand mental model
Customer Buying Journey applied the Trust mental model