Contents
Contents
Mental model
100 People Love
Build something 100 people love rather than something 1 million people kind of l
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— Dan Kennedy"Take all the risk. Give all the guarantee. Make the offer so good they'd feel stupid saying no."
Risk Reversal applied the Perceived Value mental model
Risk Reversal applied the Quality mental model
Risk Reversal applied the Churn mental model
Risk Reversal applied the Barriers to Purchase mental model
Risk Reversal applied the Risk Reversal mental model
Risk Reversal applied the Skin in the Game mental model