What is Memetic Theory of Conflict?

Memetic Theory of Conflict is a mental model used for better thinking and decision-making.

How do you apply Memetic Theory of Conflict?

To apply Memetic Theory of Conflict, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Memetic Theory of Conflict fall under?

Memetic Theory of Conflict falls under the Natural Sciences category of mental models. Other models in this category can be found on the Natural Sciences hub page.

Why is Memetic Theory of Conflict important?

Memetic Theory of Conflict is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.

Where does Memetic Theory of Conflict come from?

Memetic Theory of Conflict is discussed in the tradition of Rene Girard.

Natural Sciences

Memetic Theory of Conflict

Model #0833Category: Natural SciencesSource: Rene GirardDepth to apply:

4 min read

Contents

1. Core Idea
2. How to See It
3. How to Use It
4. Founders & Leaders
5. Connected Models
6. One Key Quote
7. Summary & Further Reading

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Section 1

Core Idea

Mimetic theory, originated by Rene Girard, proposes that conflict arises not from scarcity or rational disagreement but from imitative desire — people want the same things because they copy each other’s wants. When two parties desire the same object, they become rivals. The rivalry itself intensifies the desire, creating an escalatory loop that can end only through scapegoating or conscious de-escalation. The business analog: competitive conflict often is not about the market — it is about mimesis. Companies copy each other’s strategies, pursue the same segments, and escalate rivalry beyond rational calculation. Understanding mimetic conflict means recognising when you are fighting because the fight itself has become the driver, not the prize.