Center of Gravity

In physics, the center of gravity is the point at which an object's mass can be considered concentrated for the purpose of analyzing forces and balance. In military strategy, Clausewitz adapted the concept: the center of gravity is the source of an adversary's strength — the hub of power and movement that, if disabled, makes the rest of the system collapse or stall. Strike the center of gravity and you multiply effect; strike elsewhere and you absorb cost for marginal gain. The same logic applies to markets, organisations, and systems: every complex entity has a point (or a small set of points) where leverage is highest. Find it; protect your own; attack or neutralise the opponent's.

The center of gravity is not always obvious. It can be physical (a key facility, a bottleneck resource), moral (cohesion, will), or structural (a critical dependency, a hub in a network). It can shift over time as the system reconfigures. The strategic discipline is to ask repeatedly: where does this system's strength actually come from? Where would a blow have the most effect? The answer is often not the largest or most visible element but the one that others depend on.

Use the model offensively and defensively. Offensively: direct resources at the adversary's center of gravity rather than at peripheral targets. Defensively: harden your own center of gravity, diversify critical dependencies, and avoid exposing a single point of failure. The mistake is to confuse activity with impact — attacking many points without concentrating on the one that matters.