Mental model
Adaptation & Red Queen Effect
In competitive environments, continuous adaptation is required just to maintain
Mental model
Complex Adaptive Systems
Systems composed of many interacting agents that self-organise, adapt, and produ
Mental model
Critical Mass
The minimum threshold of resources, users, or energy needed for a process to bec
Mental model
Entropy
All ordered systems tend toward disorder over time unless energy is continuously
Mental model
Flywheel
A self-reinforcing cycle where each push builds momentum — no single action crea
Mental model
Incentives
People respond to what they are rewarded or punished for — not to what they are
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— Carl von Clausewitz, On War"The center of gravity is always found where the mass is concentrated most densely. It presents the most effective target for a blow."
A company has 80% of revenue from one retailer. A competitor signs an exclusive with that retailer. The company's revenue collapses.
A startup attacks an incumbent with a better product but similar distribution. The incumbent holds share.
Center of Gravity applied the Network Effects mental model
Center of Gravity applied the Leverage mental model
Center of Gravity applied the OODA Loop mental model
Center of Gravity applied the Asymmetric Warfare mental model
Center of Gravity applied the Scale mental model
Center of Gravity applied the Cost mental model