Contents
Barriers to Purchase
Model #0580Category: Business & StrategyDepth to apply:
4 min read
Contents
Mental model
100 People Love
Build something 100 people love rather than something 1 million people kind of l
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— Jeff Bezos, Amazon shareholder letters"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better — and that includes removing barriers to saying yes."
Barriers to Purchase applied the Barriers to Purchase mental model
Barriers to Purchase applied the Call to Action mental model
Barriers to Purchase applied the Cost mental model
Barriers to Purchase applied the Risk Reversal mental model
Barriers to Purchase applied the Transaction mental model
Barriers to Purchase applied the Uncertainty mental model