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Uber

Ride-hailing and delivery platform operating in 70+ countries.

1 min read
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On this page

  • Business Models
  • Strategic Moats

Business models

Contrarian / Opposite positioningCrowdsourcingFreemiumAccess over ownership / RentalPlatform orchestrator / AggregatorUsage-based / Pay-as-you-goP2P / Peer marketplaceRevenue shareTwo-sided platform / Marketplace

Strategic moats

Network EconomiesSwitching CostsBranding

Playbook coming soon

We're preparing a detailed playbook for Uber. Check back soon.

How to cite

Faster Than Normal. “Uber — Business Strategy Analysis.” fasterthannormal.co/businesses/uber. Accessed 2026.

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