Overview
Charge only for what's consumed. It's about aligning cost with value for the customer.
Examples
Uber
Google (Alphabet)
Stripe
FedEx
UPS
Axon
Block
Interactive Brokers
Intuitive Surgical
Lyft
Qantas
Ryanair
Union Pacific
Virgin Galactic
Adyen
Archaea Energy
Datadog
NextEra Energy
Siemens Energy
Twilio
Vistra Corp
Renishaw
Amazon
Car2Go
Microsoft- Amazon Web Services (AWS) cloud computing
- Car2Go car-sharing service
- Zipcar hourly car rentals
- Utility companies charging for electricity usage
- Google Cloud Platform's pay-as-you-go model
How to cite
Faster Than Normal. “Usage-based / Pay-as-you-go Business Model.” fasterthannormal.co/business-models/usage-based. Accessed 2026.
Continue exploring
Company
Uber
Ride-hailing and delivery platform operating in 70+ countries.
Company
Google (Alphabet)
World's dominant search engine, plus YouTube, Android, Google Cloud, Waymo, and DeepMind.
Company
Stripe
Payment processing platform powering internet commerce.
Company
FedEx
Global shipping and logistics company.