Overview
Named after the martial art, this model is about using your competitor's strength against them. You offer something diametrically opposed to the industry norm, attracting customers who are tired of the status quo. It's contrarianism as a business strategy.
Examples
How to cite
Faster Than Normal. “Contrarian / Opposite positioning Business Model.” fasterthannormal.co/business-models/contrarian-positioning. Accessed 2026.
