Affiliate / Referral

Overview

You're not selling products; you're selling the ability to sell products. Affiliates get a cut of each sale, while the company expands its reach without the overhead of a larger sales force. It's outsourcing, but for marketing.

Examples

Booking.comeBayRakutenMastercardCAA (Creative Artists Agency)PinterestNexstar MediaArthur J. GallagherAmazon

• Amazon Associates program
• Booking.com's partner referral system
• eBay Partner Network
• ShareASale affiliate marketing platform
• Rakuten Advertising network