Overview
Cut out the middleman. Sell straight to the consumer and pocket the difference. It's about controlling the customer experience and maximizing margins.
Examples
Chanel
Ferrari
Ford
Hermes
LEGO
LVMH
Nike
Rolex
SpaceX
Starbucks
Toyota
Anduril
Boeing
Chipotle
Dell
FedEx
GoPro
Harley Davidson
IKEA
Inditex (Zara)
Kering
Liquid Death
Lululemon
Mercedes-Benz
Nutella (Ferrero)
Porsche
Spanx
Subway
The Home Depot
Trader Joe's
Under Armour
UPS
AG1 (Athletic Greens)
ASML
Axon
Bacardi
BHP Billiton
Burberry
Cartier
Cava
Chewy
Cinnabon
Exxon Mobil
Fanatics
Fastenal
Ferretti
Games Workshop
GE Aerospace
Invisalign (Align Technology)
John Deere
Krispy Kreme
Lockheed Martin
Merck & Co
Moncler
MyProtein
Patek Philippe
Peloton
Polaroid
Qantas
Restoration Hardware (RH)
Ryanair
Sherwin-Williams
SmileDirectClub
Take-Two Interactive
Union Pacific
Vespa (Piaggio)
Virgin Galactic
Vitol
Xiaomi
Applied Materials
AutoZone
Compass
D.R. Horton
Dexcom
Ecolab
Embraer
Gensler
HelloFresh
Mineral Resources
Motorola Solutions
Petco
Siemens Energy
Snap-on
Toast
Trane Technologies
Watsco
Agilent
Amphenol
Atlas Copco
Entegris
Floor & Decor
Kingspan
Renishaw
Vulcan Materials- Avon
- Amway
- Tupperware
- Mary Kay
- Herbalife
How to cite
Faster Than Normal. “Direct sales / Network sales Business Model.” fasterthannormal.co/business-models/direct-sales. Accessed 2026.
Continue exploring
Company
Chanel
French luxury fashion house known for Chanel No.
Company
Ferrari
Italian luxury sports car manufacturer and Formula One racing team.
Company
Ford
American automaker that pioneered the assembly line and the $5 workday.
Company
Hermes
French luxury goods house known for Birkin bags, scarves, and leather goods.