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In Their Own Words
The human mind does not run on logic any more than a horse runs on petrol.— Rory Sutherland, Alchemy
A change in perspective is worth 80 IQ points.— Rory Sutherland
A flower is simply a weed with an advertising budget.— Rory Sutherland, Alchemy
Engineering can solve 90% of the problem for 10% of the cost. But the last 10% of the problem — the human problem — is where all the value is.— Rory Sutherland
The problem with logic is that it kills off interesting possibilities before they even have a chance to be tested.— Rory Sutherland
Frequently asked questions
Who is Rory Sutherland?
Vice Chairman of Ogilvy and author of Alchemy. One of the most original thinkers in behavioural economics and advertising — known for demonstrating that psychological value often exceeds logical value.
What is Rory Sutherland known for?
Rory Sutherland is known for: Vice Chairman of Ogilvy and author of Alchemy. One of the most original thinkers in behavioural economics and advertising — known for demonstrating that psychological value often exceeds logical value..
What can you learn from Rory Sutherland?
The Rory Sutherland leadership playbook covers their core principles, mental models, and the key decisions that shaped their career. It offers actionable takeaways you can apply to your own work.
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