Vice Chairman of Ogilvy and author of Alchemy. One of the most original thinkers in behavioural economics and advertising — known for demonstrating that psychological value often exceeds logical value.
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Socrates
Greek philosopher considered the father of Western philosophy.
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Niccolò Machiavelli
Florentine diplomat and political philosopher.
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Friedrich Nietzsche
German philosopher whose works on power, morality, and the 'Übermensch' profoundly influenced Western philosophy, liter…
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Edward Bernays
Austrian-American public relations pioneer, often called 'the father of PR.' Nephew of Sigmund Freud.