Subscribe to read the full Niches analysis — when to use it, when it misleads, step-by-step application, and company examples.
Membership gives you full access to every piece of research in the library, plus the AI assistant.
Start 7-Day Free TrialCancel anytime.
Or ask about this topic — 5 free questions includedMental model
Adaptation & Red Queen Effect
In competitive environments, continuous adaptation is required just to maintain
Mental model
Complex Adaptive Systems
Systems composed of many interacting agents that self-organise, adapt, and produ
Mental model
Critical Mass
The minimum threshold of resources, users, or energy needed for a process to bec
Mental model
Entropy
All ordered systems tend toward disorder over time unless energy is continuously
Mental model
Flywheel
A self-reinforcing cycle where each push builds momentum — no single action crea
Mental model
Incentives
People respond to what they are rewarded or punished for — not to what they are
I send a newsletter every week — free, no spam, unsubscribe anytime.
Niches applied the Competition is for Losers mental model
Niches applied the First-Mover mental model
Niches applied the Intelligence mental model
Niches applied the Scale mental model
Niches applied the Environment mental model
Niches applied the Secrets mental model