Contents
Contents
Mental model
100 People Love
Build something 100 people love rather than something 1 million people kind of l
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— Alex Hormozi, $100M Offers"Price is a story. If you can't tell the story of why you're worth it, you'll always be competing on price."
Four Pricing Methods applied the Narrative mental model
Four Pricing Methods applied the Perceived Value mental model
Four Pricing Methods applied the Four Pricing Methods mental model
Four Pricing Methods applied the Ability to Raise Prices mental model
Four Pricing Methods applied the Price Discrimination mental model
Four Pricing Methods applied the Alternatives mental model