What is Channel Evaluation Framework?

Channel Evaluation Framework is a mental model used for better thinking and decision-making.

How do you apply Channel Evaluation Framework?

To apply Channel Evaluation Framework, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Channel Evaluation Framework fall under?

Channel Evaluation Framework falls under the Business & Strategy category of mental models. Other models in this category can be found on the Business & Strategy hub page.

Why is Channel Evaluation Framework important?

Channel Evaluation Framework is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.

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Mental models
Channel Evaluation Framework

Business & Strategy

Channel Evaluation Framework

Model #0585Category: Business & StrategyDepth to apply:

4 min read

On this page

Core Idea
How to See It
How to Use It
Founders & Leaders
Connected Models
One Key Quote
Summary & Further Reading

Contents

1. Core Idea
2. How to See It
3. How to Use It
4. Founders & Leaders
5. Connected Models
6. One Key Quote
7. Summary & Further Reading

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·Business & Strategy

Section 1

Core Idea

A channel evaluation framework is a structured way to assess and compare acquisition channels: which channels can reach your customer, at what cost, and with what control. Criteria typically include reach, cost (CAC), fit with product and buyer, and scalability. The core idea: don't spread effort across every channel; use a framework to rank, test, and double down on the few that work.