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Roku

Streaming device and platform company.

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  • Business Models
  • Strategic Moats

Business models

Vertical integration / Full-stackRevenue shareSubscriptionTwo-sided platform / MarketplaceIn-device commerce / Embedded commerce

Strategic moats

Network EconomiesSwitching CostsBranding

Playbook coming soon

We're preparing a detailed playbook for Roku. Check back soon.

How to cite

Faster Than Normal. “Roku — Business Strategy Analysis.” fasterthannormal.co/businesses/roku. Accessed 2026.

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