In-device commerce / Embedded commerce Business Model

Overview

Move the purchase decision to the point of use. It's about capturing customers at the moment of need.

Faster Than Normal. “In-device commerce / Embedded commerce Business Model.” fasterthannormal.co/business-models/in-device-commerce. Accessed 2026.

Company

Roku

Streaming device and platform company.

Company

Amazon

World's largest e-commerce and cloud computing (AWS) company.