LVMH is the case study in whether creative magic scales inside a conglomerate: 75+ houses, from Dom Pérignon to Louis Vuitton, governed with unusual creative autonomy and shared back-office power. FTN profiles Arnault, LVMH, Hermès, Chanel, and Kering—this list supplies the textbooks, filings, and films that those playbooks reference.
Strategic Canon
The Luxury Strategy
Kapferer and Bastien · Book · Amazon
Anti-laws of luxury marketing and how conglomerate scale interacts with brand scarcity—the foundation.
Deluxe: How Luxury Lost Its Luster
Dana Thomas · Book
Journalistic critique of industrialisation behind artisanal branding—necessary counterweight.
Filings and Investor Materials
LVMH annual report and segment data
LVMH · Primary Document
Organic growth, regional mix, and M&A rhythm in primary numbers.
Hermès financial reports (comparison)
Hermès · Primary Document
Family-owned contrast to conglomerate model—study scarcity economics at Hermès alongside LVMH scale.
Biography and Business Profiles
Bernard Arnault profiles (FT, Forbes archives)
Various · Interview
Time-stamped interviews track narrative shifts with cycles—read multiple decades when possible.
Film and Culture
Dior and I
Frédéric Tcheng · Documentary
Creative direction timelines and atelier stress inside an LVMH house.