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Marc Benioff Quotes

20 quotes from Marc Benioff — Founder & CEO of Salesforce, the cloud computing company that pioneered SaaS (Software as a Service)..

The only constant in the technology industry is change.

Innovation

You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.

Leadership

You must always be able to predict what's next and then have the flexibility to evolve.

Adaptability

The secret to successful hiring is this: look for the people who want to change the world.

Leadership

90% of the world's data was created in the last two years.

Data

You need to have a beginner's mind to create bold innovation.

Innovation

The real joy in life comes from giving. It comes from service. It comes from doing things for other people. That is what is so powerful about this. Nothing will make you happier than giving.

Philanthropy

We strive always to have a beginner's mind.

Innovation

Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something for them.

CustomerFocus

Seize the opportunity in front of you. Imagine. Invent. Disrupt. Do good. I know that you must be passionate, unreasonable, and a little bit crazy to follow your own ideas and do things differently. But it's worth it. Life grows relative to one's investment in it.

Perseverance

One idea alone is a tactic, but if it can be executed a number of different ways, it becomes a great strategy.

Strategy

There is a Japanese belief that business is temporal, whereas relationships are eternal.

Relationships

A huge mentor for me. Incredible person. He had a huge impact on my life and taught me all kinds of amazing things that I still use.

Marc Benioff, on Larry Ellison

They're selling you science projects. You need to move away from it and we can prove it to you.

Marc Benioff, Dreamforce 2024

This is the last generation of CEOs that only had human employees.

Marc Benioff, on AI and leadership

You're going to have to throw a lot against the wall before you figure out what sticks. And that is the magic. So you're like, "wait a minute, this doesn't make any sense. These 10,000 companies just got funded, and only 100 of them are good." But you have to fund them all to get to the 100.

Marc Benioff, Financial Times interview, May 2025

It's all playing out right in front of our eyes that there is a huge breach between Microsoft and OpenAI. It's a full proximal rupture. And it's not coming back together.

Marc Benioff, on the OpenAI-Microsoft rupture, 2025

I've never been more excited about software, more energized or motivated, inspired. And I think that we're about to move into a completely new world. And I don't really have all the words yet because in a lot of these areas that we're moving into, I'm not an expert and I feel like I need to pick up my level of expertise.

Marc Benioff, Fortune Leadership Next podcast, December 2024

AI is not destiny. We must choose wisely. We must design intentionally.

Marc Benioff, Financial Times op-ed, July 2025

Bad things were happening all over the world because social media was fully unregulated, and now you're kind of seeing that play out again with artificial intelligence.

Marc Benioff, CNBC at Davos, January 2026

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