Levi Strauss Quotes

“We can understand, too, that natural species are chosen not because they are 'good to eat' but because they are 'good to think.”

“An expert knows all the answers - if you ask the right questions.”

“Objects are what matter. Only they carry the evidence that throughout the centuries something really happened among human beings.”

“Gifts make slaves.”

“If the composer withholds more than we anticipate, we experience a delicious falling sensation; we feel we have been torn from a stable point on the musical ladder and thrust into the void.”

“In the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth.”

“The secret of them Pents is the Rivits that I put in those Pockets and I found the demand so large that I cannot make them up fast enough.”

“You might think that Levi Strauss invented jeans. In reality he is the man who brought them to market and made millions.”

“I'm a brand guy. I spent 28 years at Procter & Gamble in brand management. Then the headhunter said, "Levi Strauss." My one-word response: "Wow.”

“So when the pants were done — the rivets were lying on the table — and the thought struck me to fasten the pockets with rivets. I had never thought of it before.”

“His Life Devoted Not Only to Fostering the Highest Commercial Conditions, But to the Moral, Social and Educational Welfare and Development of the Young Men and Women of the State.”

“When faced with difficult decisions, Levi's will make choices that place them on the right side of history.”

“There's only so much you can absorb from the tariffs, because they're just very high.”

“We took our business community for granted. We said, "We can just keep punishing you...and you're going to stay." Well, that didn't happen. People fled.”