Katrina Lake Quotes

“I see the business now more through the lens that a public market investor looks through. And that's a different mindset.”

“I've learned to prioritize the ideas that bring the most value.”

“When hiring people, consider whether or not you could enjoy spending 12 hours traveling with them.”

“Having a shared sense of self for the company helps provide more alignment around hiring practices.”

“Make sure to test your hypothesis/product/idea in a low-budget way before you invest more.”

“I felt like no one was really thinking about which jeans are going to fit your body best.”

“It took me awhile to figure out that I could start the company.”

“I was not cut from the cloth of somebody who was going to be able to quit my job, have no income, and live in a garage.”

“It's really important for me to feel present when I'm at work.”

“It's such an amazing reminder for me of who our clients are and why we're doing this.”

“I want to feel totally present in everything I do.”

“I wouldn't say it was a muscle I even had.”

“It's both a gift and a challenge to have lots of ideas.”

“Make sure to test your hypothesis/product/idea in a low-budget way before you invest more of your or another investor's time and money.”

“I had this realization that was like, 'I could do this too.”

“I try to bring that same level of being present at home.”

“I learned to prioritize the ideas that bring the most value.”

“Even when the venture community wasn't saying yes, our clients were saying yes, and that was a really important signal.”

“It really is pathetic how little money is going to female entrepreneurs. I can be a visual representation of why you should back women.”

“People talk about the CEO job as being a lonely job. And you look around, and you see how few women are in those public seats, and it's an even lonelier job.”

“I felt like there were a lot of people looking at things like the future of transportation. But I felt like no one was really thinking about which jeans are going to fit your body best.”

“Do I think that I'm lucky or do I think that I'm actually good at this? And if I'm actually good at this, then I should actually double down on myself and invest in myself.”

“There's never going to be a sense of 'Oh, we solved it!' There's a constant evolution in people's personal style — you might love something today but not next year. That's the challenge.”

“Authentic leadership is especially accessible to women because there's no point in putting on a pantsuit and pretending to be a guy. We can all chart our own paths of what leadership looks like.”

“I still deeply believe in the Stitch Fix business, mission and vision. We know because of the hard work and foundation laid by this team that there is a great future available for this company and we are committed to getting the company on a path to achieve it.”