Katrina Lake Quotes

“I see the business now more through the lens that a public market investor looks through. And that's a different mindset.”

“I've learned to prioritize the ideas that bring the most value.”

“When hiring people, consider whether or not you could enjoy spending 12 hours traveling with them.”

“Having a shared sense of self for the company helps provide more alignment around hiring practices.”

“Make sure to test your hypothesis/product/idea in a low-budget way before you invest more.”

“I felt like no one was really thinking about which jeans are going to fit your body best.”

“It took me awhile to figure out that I could start the company.”

“I was not cut from the cloth of somebody who was going to be able to quit my job, have no income, and live in a garage.”

“It's really important for me to feel present when I'm at work.”

“It's such an amazing reminder for me of who our clients are and why we're doing this.”

“I want to feel totally present in everything I do.”

“I see the business now more through the lens that a public market investor looks through. And that's a different mindset.”

“I wouldn't say it was a muscle I even had.”

“It's both a gift and a challenge to have lots of ideas.”

“Make sure to test your hypothesis/product/idea in a low-budget way before you invest more of your or another investor's time and money.”

“Having a shared sense of self for the company helps provide more alignment around hiring practices.”

“I felt like no one was really thinking about which jeans are going to fit your body best.”

“I had this realization that was like, 'I could do this too.”

“It's really important for me to feel present when I'm at work.”

“I want to feel totally present in everything I do.”

“I was not cut from the cloth of somebody who was going to be able to quit my job, have no income, and live in a garage.”

“I try to bring that same level of being present at home.”

“I learned to prioritize the ideas that bring the most value.”