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Edward Bernays Quotes
9 quotes from Edward Bernays — Austrian-American public relations pioneer, often called 'the father of PR.' Nephew of Sigmund Freud..
“People want to go where they wanted to be led.”
“The great enemy of any attempt to change men's habits is inertia.”
“Modern business must have its finger continuously on the public pulse.”
“It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.”
“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”
“When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace.”
“Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.”
“The best defense against propaganda: more propaganda.”
“Propaganda is the executive arm of the invisible government.”