
Decomplication, Via Negativa, Speed Matters, & More
Alex Brogan
Most problems don't need complex solutions. They need decomplication — the ruthless reduction of artificial complexity that obscures what actually matters.
Take weight loss. The fitness industry has built an empire on overcomplicated meal plans, supplement stacks, and workout protocols. The reality? Eat less, move more. The complexity is manufactured to justify the price point.
The same pattern appears everywhere. Productivity systems with seventeen steps. Investment strategies that require advanced mathematics. Business frameworks that turn simple decisions into committee processes.
Nate Liason calls this artificial complexity — the systematic inflation of simple problems to justify complex solutions. The antidote is decomplication: boiling problems down to their irreducible core.
Via Negativa
When faced with a problem, your instincts will betray you. The natural response is addition — a new habit, a purchased solution, another system to layer onto existing systems.
The better move is subtraction.
Via negativa — improvement through removal — works because most problems stem from doing too much, not too little. The foods you avoid matter more than the foods you eat. Productivity comes from eliminating distractions, not adding productivity tools.
This inversion applies across domains. Wealth accumulates faster through expense reduction than income optimization. Decision quality improves by removing bad options, not by analyzing good ones more thoroughly.
The principle scales. Companies grow by saying no to projects. Cities improve by removing inefficient regulations. Even relationships strengthen through the elimination of toxic patterns rather than the addition of new activities.
Speed as Strategy
The faster you work, the less activation energy each task requires. This creates a compound effect — speed begets more speed because the psychological barrier to starting drops as execution time decreases.
James Somers observed this pattern in his own work: "Speed matters because time is a limited resource, but also because the faster you do things, the less activation energy is required to do any one thing."
Most people approach speed backwards. They assume quality requires time, so they slow down to improve output. The reverse is often true — tight deadlines force clarity about what actually matters. The constraint eliminates the luxury of perfectionism on unimportant details.
This explains why successful operators often work faster than their peers, not just longer. They've learned that velocity creates its own quality through iteration speed and reduced friction to action.
The Hourly Rate Filter
Calculate your aspirational hourly rate — not what you're paid now, but what your time should be worth. Use this number as a decision filter.
Every task falls into one of three categories: worth more than your rate, worth less, or impossible to price. The middle category is where most people waste their time. These are the tasks you should outsource, automate, or delete entirely.
The exercise forces explicit tradeoffs. Spending two hours researching the cheapest flight when you value your time at $200/hour means you're betting you'll save more than $400. Usually you won't.
The aspirational element matters. If you price your time at current market rates, you'll never upgrade your activity mix. Price it at where you want to be, then ruthlessly eliminate anything below that threshold.
Calendar Over Todo Lists
"A calendar speaks more truth than a to-do list. Your to-do list is the ideal Sunday evening theory. Your calendar is the brutal Monday to Friday practice."
Shreyas Doshi's observation cuts through productivity theater. Todo lists let you feel productive without being productive. They're aspirational documents that ignore the constraints of time and attention.
Calendars force honesty. They reveal actual priorities through allocation of finite hours. If deep work isn't blocked in your calendar, it won't happen — regardless of how many todo items reference it.
The calendar is also a commitment device. Moving something from a list to a time slot creates social pressure (if others can see it) and planning pressure (if you need to prepare). The specificity creates accountability.
High-Leverage Activities
Keith Rabois identified the pattern: maximum output comes from activities with the highest leverage — those that influence results most dramatically.
The leverage formula is frequency multiplied by impact. Activities you do daily deserve optimization more than activities you do monthly. Activities that affect everything deserve attention more than activities that affect one thing.
This explains why successful people obsess over seemingly small details. A CEO spending hours perfecting their hiring process isn't micromanaging — they're recognizing that hiring decisions compound across every subsequent interaction and outcome.
The inverse is equally important. Low-leverage activities — regardless of how enjoyable or urgent they feel — are productivity traps. The key is knowing the difference.
The Top Idea Test
The topic occupying your shower thoughts reveals your true priorities. Paul Graham calls this "the top idea in your mind" — the problem that surfaces when all external inputs disappear.
If the top idea aligns with your stated priorities, you're on track. If it doesn't, something needs to change. Either your conscious priorities are wrong, or you're letting urgent-but-unimportant concerns dominate your attention.
The test works because attention is finite and automatically allocates to whatever combination of importance and emotional salience demands it. Your subconscious mind is running a continuous optimization process, and the shower thoughts are its output.
Pay attention to the signal. If you're thinking about work problems when you want to be building a company, or relationship issues when you want to be focused on career advancement, the misalignment is data worth acting on.
The common thread through all seven principles is intentional constraint. Decomplication constrains solutions. Via negativa constrains additions. Speed constrains perfectionism. The hourly rate constrains low-value activities. Calendar scheduling constrains aspirational thinking. High-leverage focus constrains scattered effort. The top idea test constrains unconscious drift.
Most productivity advice adds complexity. These frameworks subtract it.