What is Technology Adoption Lifecycle?

Technology Adoption Lifecycle is a mental model used for better thinking and decision-making.

How do you apply Technology Adoption Lifecycle?

To apply Technology Adoption Lifecycle, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Technology Adoption Lifecycle fall under?

Technology Adoption Lifecycle falls under the Business & Strategy category of mental models. Other models in this category can be found on the Business & Strategy hub page.

Why is Technology Adoption Lifecycle important?

Technology Adoption Lifecycle is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.

Where does Technology Adoption Lifecycle come from?

Technology Adoption Lifecycle is discussed in the tradition of Geoffrey A. Moore.

Business & Strategy

Technology Adoption Lifecycle

Model #0650Category: Business & StrategySource: Geoffrey A. MooreDepth to apply:

4 min read

Contents

1. Core Idea
2. How to See It
3. How to Use It
4. Founders & Leaders
5. Connected Models
6. One Key Quote
7. Summary & Further Reading

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Section 1

Core Idea

The technology adoption lifecycle segments customers by when and why they adopt something new: innovators, early adopters, early majority, late majority, laggards. Each segment has different motivations and needs. The core idea: you can't treat all adopters the same. Early adopters tolerate bugs and want vision; the majority want proof and ease. Build and go-to-market by stage — cross the chasm from early adopters to early majority with a focused beachhead and a whole product.