What is Next Best Alternative?

Next Best Alternative is a mental model used for better thinking and decision-making.

How do you apply Next Best Alternative?

To apply Next Best Alternative, identify situations where this framework is relevant, then use it as a lens to evaluate your options and decisions. The model is most useful when combined with other complementary mental models.

What category does Next Best Alternative fall under?

Next Best Alternative falls under the Business & Strategy category of mental models. Other models in this category can be found on the Business & Strategy hub page.

Why is Next Best Alternative important?

Next Best Alternative is important because it provides a structured way to think about problems that would otherwise be approached with intuition alone. Understanding this model helps you avoid common reasoning errors and make better decisions.