Psychology is the discipline that explains why rational strategy fails in practice—because humans execute it. Munger built an investment career on this insight; this list pairs foundational psychology with business application across marketing, management, and decision-making.
Judgment and Decision Biases
Thinking, Fast and Slow
Daniel Kahneman · Book · Amazon
System 1/2 framework and the bias catalogue—the foundational text for applied psychology.
Predictably Irrational
Dan Ariely · Book
Behavioural economics experiments applied to consumer and business decisions.
Nudge
Richard Thaler and Cass Sunstein · Book
Choice architecture and libertarian paternalism—how default design shapes behaviour.
Organisational Psychology
Drive
Daniel H. Pink · Book
Autonomy, mastery, purpose as intrinsic motivation—management implications of self-determination theory.