Kit Crawford Quotes

“Understand the impact of your action or inaction on others.”

“Honest in the little things, honest in the big things.”

“You need not be even an armchair philosopher to adopt a philosophy of fundamentals.”

“A breach of the basics is at the root of most problems in the first place.”

“While a formalized set of values is a good guideline, in the absence of accountability — good intentions will only get you so far.”

“I've worked for some pretty amazing people over the years, and in each case what comes to mind the most is the caliber of their character.”

“A breach of the basics is at the root of most problems.”

“You need that combination of vision and commitment to ensure the literal sustainability of the company.”

“Curiosity is linked to everything I advocate.”

“The only way that can happen is for there to be discipline, for everyone to be disciplined enough to do their job.”

“We're working to run a different kind of company: the kind of place we'd want to work, that makes the kind of food we like to eat, and that strives for a healthier, more sustainable world — the kind of world we'd like to pass on to our children. And those aren't just words. They're our mission statement.”

“We've donated more than three million Clif Bars to doctors and nurses during the COVID-19 crisis.”

“We're working to run a different kind of company: the kind of place we'd want to work, that makes the kind of food we like to eat, and that strives for a healthier, more sustainable world — the kind of world we'd like to pass on to our children.”

“We decided to remain as a family-owned business rather than selling ourselves off to a big multinational corporation.”

“Sustaining our business, our brands, our people, our communities, and the planet is a better return on investment than one bottom line.”