Jony Ive Quotes

“The thing is, it's very easy to be different, but very difficult to be better.”

“Innovation is rarely about a big idea; more usually it's about a series of small ideas brought together in a new and better way.”

“There is beauty when something works and it works intuitively.”

“Good is the enemy of great.”

“The memory of how we work will endure beyond the products of our work.”

“Simplicity is not the absence of clutter; that's a consequence of simplicity.”

“There's no learning without trying lots of ideas and failing lots of times.”

“If something is not good enough, stop doing it.”

“What we make testifies who we are.”

“True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.”

“A small change at the beginning of the design process defines an entirely different product at the end.”

“When something exceeds your ability to understand how it works, it sort of becomes magical.”

“What we make testifies who we are. People can sense care and can sense carelessness.”

“Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.”

“Most people in Steve's life are replaceable. But not Jony.”

“As a designer, what I think you are trying to do is solve extremely complex problems but make that resolution very simple. You're not dragging people through the victories — or otherwise — that you've been working on.”

“One of the fundamental motivations was that when you make something with love and with care, even though you probably will never meet the people that you're making it for, and you'll never shake their hand, by making something with care, you are expressing your gratitude to humanity, to the species.”

“What's remained is his very simple focus on trying to make something beautiful and great. And it really was simple. There wasn't a grand plan of winning, or a very complicated agenda. That simplicity seemed almost childlike in its purity. And it's true.”

“What I will remember most fondly will not be the products. It will be the process. It will be how fortunate I've been to work with some of the most extraordinary people on the planet.”

“I have a growing sense that everything I have learned over the last 30 years has led me to this moment. While I am both anxious and excited about the responsibility of the substantial work ahead, I am so grateful for the opportunity to be part of such an important collaboration.”

“When somebody unwrapped that box and took out that cable and they thought 'somebody gave a shit about me' — I think that's a spiritual thing.”

“Opinions are not ideas. Opinions are not as important as ideas. Opinions are just opinions.”

“What focus means is saying no to something that with every bone in your body you think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you're focusing on something else.”