Jony Ive Quotes

“The thing is, it's very easy to be different, but very difficult to be better.”

“Innovation is rarely about a big idea; more usually it's about a series of small ideas brought together in a new and better way.”

“There is beauty when something works and it works intuitively.”

“Good is the enemy of great.”

“The memory of how we work will endure beyond the products of our work.”

“Simplicity is not the absence of clutter; that's a consequence of simplicity.”

“There's no learning without trying lots of ideas and failing lots of times.”

“If something is not good enough, stop doing it.”

“What we make testifies who we are.”

“True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.”

“A small change at the beginning of the design process defines an entirely different product at the end.”

“When something exceeds your ability to understand how it works, it sort of becomes magical.”

“The thing is, it's very easy to be different, but very difficult to be better.”

“Innovation is rarely about a big idea; more usually it's about a series of small ideas brought together in a new and better way.”

“There is beauty when something works and it works intuitively.”

“Good is the enemy of great.”

“The memory of how we work will endure beyond the products of our work.”

“Simplicity is not the absence of clutter; that's a consequence of simplicity.”

“There's no learning without trying lots of ideas and failing lots of times.”

“What we make testifies who we are. People can sense care and can sense carelessness.”

“Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.”

“True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.”

“A small change at the beginning of the design process defines an entirely different product at the end.”

“When something exceeds your ability to understand how it works, it sort of becomes magical.”