Hans Wilsdorf Quotes

“It is not with low prices—but on the contrary—it is with improved quality we cannot only hold the market, but improve it.”

“For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous, I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.”

“With Rolex I sought to create a name that would be easy to pronounce in all the European languages and that could easily and elegantly grace the dial of a watch.”

“My personal opinion...is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right.”

“For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.”

“With Rolex I sought to create a name that would be easy to pronounce in all the European languages and that could easily and elegantly grace the dial of a watch.”

“My personal opinion...is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right.”

“It is not with low prices—but on the contrary—it is with improved quality we cannot only hold the market, but improve it.”