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David Ogilvy Quotes
11 quotes from David Ogilvy — Founder of Ogilvy & Mather and known as the 'Father of Advertising.' His campaigns for Dove, Rolls-Royce, and Schweppes.
“We sell – or else.”
“We have a divine discontent with our performance. It is an antidote to smugness.”
“If each of us hires people who are bigger than we are, we shall become a company of giants.”
“The consumer isn't a moron. She is your wife.”
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
“The more informative your advertising, the more persuasive it will be.”
“A good advertisement is one which sells the product without drawing attention to itself.”
“I always tell prospective clients about the chinks in the armour. I have noticed that when an antique dealer draws my attention to flaws in a piece of furniture, he wins my confidence.”
“The best ideas come as jokes. Make your thinking as funny as possible.”
“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”
“Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers.”