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Claude Hopkins Quotes
7 quotes from Claude Hopkins — Advertising pioneer who wrote 'Scientific Advertising' and 'My Life in Advertising.' Pioneered test marketing, sampling….
“Impressive claims are made far more impressive by making them exact.”
“Advertising is much like war, minus the venom.”
“The time has come when advertising in some hands has reached the status of a science.”
“This is no lazy man's field.”
“People don't buy from clowns.”
“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves.”
“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”