Kellog's
Alex Brogan
The Kellogg's story begins with an accident that would change breakfast forever. In 1894, Dr. John Harvey Kellogg and his brother Will Keith were experimenting with plant-based foods for patients at their Battle Creek, Michigan sanitarium. They left cooked wheat sitting overnight—a mistake that would create an empire.
The next morning, they found stale wheat. Forcing it through rollers, expecting sheets of dough, they instead produced flakes. The patients devoured them. Will saw beyond the sanitarium walls to a mass market opportunity. His brother didn't.