Overview
Jim Collins's framework from Good to Great: find the intersection of what you can be the best in the world at, what drives your economic engine, and what you are deeply passionate about. The companies that made the leap from good to great found this intersection and pursued it with relentless discipline.
How to cite
Faster Than Normal. “Hedgehog Concept Mental Model.” fasterthannormal.co/mental-models/hedgehog-concept. Accessed 2026.