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GitHub

World's largest platform for software development and version control.

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On this page

  • Business Models
  • Strategic Moats

Business models

FreemiumOpen innovation / Co-creationOpen sourceSubscriptionTwo-sided platform / Marketplace

Strategic moats

Network EconomiesSwitching CostsBranding

Playbook coming soon

We're preparing a detailed playbook for GitHub. Check back soon.

How to cite

Faster Than Normal. “GitHub — Business Strategy Analysis.” fasterthannormal.co/businesses/github. Accessed 2026.

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