Overview
Turn user information into a product. Sell it or use it to boost your own operations. It's about extracting value from every interaction.
Examples
Google (Alphabet)
Facebook (Meta)
Netflix
Spotify
Duolingo
Salesforce
TikTok
WhatsApp
Epic Systems
Equifax
FICOGoogle Maps
Intuit
Mailchimp
Match Group
Nubank
Pinterest
Qualtrics
Doximity
Amazon- Google's targeted advertising
- Facebook's ad platform
- Amazon's product recommendations
- Netflix's content creation based on viewing habits
- Spotify's personalized playlists
How to cite
Faster Than Normal. “Data monetization / Data-driven Business Model.” fasterthannormal.co/business-models/data-monetization. Accessed 2026.
Continue exploring
Company
Google (Alphabet)
World's dominant search engine, plus YouTube, Android, Google Cloud, Waymo, and DeepMind.
Company
Facebook (Meta)
Social media conglomerate: Facebook, Instagram, WhatsApp, Messenger, and the metaverse (Quest VR).
Company
Netflix
World's largest streaming entertainment service with 280M+ subscribers.
Company
Spotify
World's largest music streaming platform with 600M+ users.