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Good morning to all new and old readers! Here is your Saturday edition of Faster Than Normal, exploring the stories, ideas, and frameworks of the world’s most prolific people and companies—and how you can apply them to build businesses, wealth, and the most important asset of all: yourself. 

Today, we’re covering Palmer Luckey and his journey to revolutionizing virtual reality and defense technology.

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What you’ll learn:

• How Palmer Luckey turned a passion for tech into a $2 billion deal

• Lessons on obsession, work, and unconventional education

• Quotes on conviction, self-reflection, and prioritization

Cheers,

Alex

P.S. Send me feedback on how we can improve. We want to be worthy of your time. I respond to every email.

Palmer Luckey

Palmer Luckey grew up in Long Beach, California, with a passion for electronics and virtual reality. He wasn't born into wealth or tech connections. His father worked at a car dealership. His mother homeschooled him and his three sisters.

As a teenager, Luckey's obsession with immersive technology led him to experiment with VR headsets. He built his first prototype at 17, working out of his parents' garage. To fund his projects, he repaired and resold iPhones, earning over $36,000.

"I built more than 50 head-mounted displays," Luckey recalls. "Ultimately, existing systems had issues with latency, field-of-view, and cost. I wanted to solve those problems."

Luckey's breakthrough came when he shared his work on online forums. John Carmack, a legendary game developer, requested a prototype. Carmack's endorsement at a major gaming conference catapulted Luckey into the spotlight.

"When I realized ordinary people were interested in virtual reality, not just us crazy sci-fi nerds, I knew this could be huge," Luckey says.

With this momentum, Luckey launched a Kickstarter campaign for the Oculus Rift. He aimed to raise $250,000. The campaign blew past that goal in hours, ultimately raising $2.4 million.

"We didn't have any signage, just a black table," Luckey remembers of an early demo event. "And we had a line that was over two hours long the entire weekend."

The success attracted venture capital. Oculus raised $16 million in 2013, then $75 million six months later. But Luckey's biggest windfall was yet to come.

In 2014, Facebook acquired Oculus for $2 billion. At 21, Luckey became a multimillionaire overnight. Forbes estimated his net worth at $700 million a year later.

"I figure you can buy a Tesla and not be too snooty," Luckey said of his post-acquisition purchases, which included a $120,000 Tesla Model S.

But Luckey's time at Facebook was short-lived. He left in 2017 amid controversy over his political activities. This setback didn't deter him. He quickly founded Anduril Industries, a defense technology company.

"The dream of VR had been around so long that most people in the technology community had given up on it," Luckey reflects. "We showed it was possible."

Today, Luckey continues to innovate at Anduril, focusing on autonomous drones and sensors for military applications. Now valued at $14bn.

Lessons

Lesson 1: Embrace your obsessions: You don't need a conventional background to succeed. Luckey's intense fascination with virtual reality, nurtured through homeschooling and countless hours of tinkering, became the foundation for a billion-dollar company. Don't dismiss your quirky interests.

Lesson 2: Share your work openly: Luckey posted detailed reports of his VR experiments on public forums, seemingly risking his ideas being stolen. But this openness led to crucial connections, like John Carmack discovering his work. Sometimes, the benefits of sharing outweigh the risks of secrecy.

Lesson 3: Know when to step back: Despite being the face of Oculus, Luckey recognized his limitations in managing the growing company. He hired experienced executives to lead, focusing on his strengths in technology and promotion. Sometimes, the best thing a founder can do is know when to let others take the reins.

​​Lesson 4: Embrace unconventional education: Luckey's homeschooling allowed him to dive deep into his interests without the constraints of traditional schooling. Consider how alternative learning paths might foster a competitive advantage in your field.

Lesson 5: Be open to pivoting: While Luckey started with a focus on gaming, he remained open to VR's potential in other fields. Being flexible about your product's applications can open up unexpected opportunities.

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Palmer Luckey Quotes

On the power of conviction: "I think one of my biggest strengths is being able to convince people that what I'm working on is the most important thing in the world and the most important thing that they could be working on."

On critical self-reflection: "You have to look at it critically and say, how did I fail? How did we fail?"

On balancing growth and culture: "The big scaling challenge is bringing people on as fast as you can while still retaining the culture and structure that made you successful in the first place."

On prioritization: "The problem is when there's hundreds of problems you could solve, you can't solve all of them."

On the value of unique experiences: "I have been around people that most people my age don't get the chance to work with. So whether you're talking about world class programmers like John Carmack... or working with people who hold senior government positions... I've had the benefit to work with a lot of people that most people my age do not get to work with."

This week, consider how you can apply Luckey's lessons to your work life.

1. On passion and obsession:

   • Have you identified a niche or technology you're truly passionate about?

   • How can you dedicate more time to exploring and developing your interests, even if they seem unconventional?

2. On skill diversification:

   • What skills outside your primary expertise could enhance your ability to innovate or lead?

   • How can you allocate time to learn these complementary skills?

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Learning a little every day is one of the most important things you can do. Brilliant is designed to help you build a daily learning habit you’ll keep.

Brilliant’s suite of learning tools is designed by experts to be uniquely effective. Each lesson is bite-sized, so you can build real skills in minutes a day. This is math, data, and programming the way they should have been taught to you in the first place.

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Further Readings

• He created Oculus headsets as a teenager. Now he makes AI weapons the Pentagon is buying

• Tech Bros Are Betting They Can Help Win a War With China

• Palmer Luckey and the rise of contemporary virtual reality

• Palmer Luckey Reviews 'The Unincorporated Man'

• Palmer Luckey - Wikipedia

• Palmer Luckey - Golden

• How 24-year-old Palmer Luckey went from tech geek to Facebook millionaire

• Palmer Luckey Presents His Insight on How He's Flipping the Script on Defense

• Palmer Luckey: Defying Reality

• Palmer Luckey is flipping the script on defense

• Palmer Luckey: Virtual Reality Check

• Oculus Rift, Facebook, and the Future of Virtual Reality 

That’s all for today, folks. As always, please give me your feedback. Which section is your favourite? What do you want to see more or less of? Other suggestions? Please let me know.

Have a wonderful rest of week, all.

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